We are an agricultural company if you ever have a. Chance to visit California it's great to visit in the spring and you can see the phenomena of the blossoms and this is what it looks like almost like winter when the almond trees it's the largest economic crop in California it's probably 82 percent roughly of the world's almonds come from California they surround our immediate plant facility but the. Real thing that's going on here is a union of the environmental imperative and the human health imperative and it's that Venn diagram where those two things come together where we really have. An interesting phenomena this change in generations as at various stages. In different countries in the world but it is linked by very common purposes and intentions they are becoming more health conscious they seek premium they understand sustainability and ethics the leading ones do and those are the influencers and that's part of our job too they want their brands to be authentic they they love quality and most of. All they have an emotional connectivity to everything that they they consume and that's very very important if you eat a standard American diet si D that sad diet produces about two and a half tons of carbon a year if you need a plant-based diet or plant centric diet it's one. And a half tonnes so for Calif Eve drink a ton of Calif II and save a ton of carbon the global plant-based dairy alternative marque has has had a kegger that is continuing to grow at around 14% year over year and the important thing is that there's there's a dynamic going on between the type of plants. That are being used and while soy has a lot of tradition in Japan and in China in the West it is fallen into disfavor and it is shrinking dramatically and in terms of milks which are usually the leading indicator for where the rest of. The dairy products are going it's all it's becoming non-existent in the refrigerated or premium selling areas is already 63% at one point three out of the you know of becoming you know we project at two point two but oat and coconut are very dynamic in the United States and I see have potential in China. As well milk being the most furthest develop and you can see relative this these are us numbers so you know sixteen point two billion market you. Know size for the milk category and you look at it at only two point. One now there's I can't repeat who it is but there is one of the largest retailers in the United States that has been very progressive not Whole Foods about moving forward with specialty melts and in their dairy case they are already more than 50%. Specialty melts and that that's a combination of organic milk plus or a two or you know a protein enhanced milk plus the plant milks and the plant milks are more than half so there's more than half of that fifty percent so it's it all relates to. Giving these offerings and making these choices. Available and front and center.
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