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Nielsen Media Research NEWS

NFE/5.0en-USnews-webmaster@google.com2018 Google Inc.Wed, 12 Dec 2018 20:53:06 GMTGoogle News
Fox News finishes 2018 as most-watched cable network, ‘Hannity’ tops cable news  Fox News

Fox News Channel finished 2018 as the most-watched basic cable network for the third consecutive year among both primetime and total day viewers, ...

Fox News
MLS Cup featuring Atlanta United's win draws best TV ratings since 1997  Atlanta Journal Constitution

Originally posted Wednesday, December 12, 2018 by RODNEY HO/rho@ajc.

Atlanta Journal Constitution
2018 MLS Cup broadcast scores historic audience ratings  MLSsoccer.com

It's been a record-smashing season for league champions Atlanta United in every sense, and that includes television ratings. According to Nielsen media ...

MLSsoccer.com
Daily Research News Online no. 27221 - Nielsen Veteran Tolon Joins Kantar Media in Istanbul  Daily Research News Online

Kantar Media has appointed Erdem Tolon as Deputy General Manager, Client Relations for its Turkish branch, reporting to Regional CEO, Eastern Europe ...

Daily Research News Online
Pound-for-pound king Vasiliy Lomachenko to return to ring April 12 in Los Angeles  ESPN

Pound-for-pound king Vasiliy Lomachenko, who unified two lightweight world titles Saturday night, will return to the ring on April 12 at Staples Center in Los ...

ESPN
Nielsen Names David Kenny as New Chief Executive  Broadcasting & Cable

Nielsen Holding named former IBM and Weather Channel executive David Kenny as its new CEO, effective Dec. 3.

Broadcasting & Cable
Comscore, Nielsen bet on digital marketing to win over networks, agencies  Business Insider

The TV-measurement business is a mess, and networks and agencies are looking to new CEOs at Nielsen and Comscore to help solve it.

Business Insider
Fox News tops basic cable ratings for 29th consecutive month | TheHill  The Hill

Fox News topped MSNBC and CNN in the cable news ratings race in November, according to Nielsen Media Research, in addition to being the most-watched ...

The Hill
Microsoft, Nielsen Partner To Bring Personalized Data Closer To Reality For The CPG Industry  Forbes

With personalized offerings a new imperative in the CPG industry, Nielsen and Microsoft have joined forces to unveil Nielsen Connect, using Microsoft's Azure ...

Forbes
Chris Cuomo show gets top ratings on CNN | TheHill  The Hill

Cuomo Prime Time" has become the most-watched show on CNN, again drawing more viewers than any other program on the network in the month of ...

The Hill
Michigan vs. Ohio State game earns Fox’s highest regular-season rating  The Detroit News

The Michigan vs. Ohio State game on Fox on Saturday earned the highest metered market rating of any college football game this season on any network, ...

The Detroit News
Nielsen Holdings PLC (NLSN) SVP Jeffrey Charlton Sells 6,337 Shares  Fairfield Current

Nielsen Holdings PLC (NYSE:NLSN) SVP Jeffrey Charlton sold 6337 shares of the company's stock in a transaction dated Monday, December 3rd. The shares ...

Fairfield Current
Research: Nielsen Sees Streaming Video Devices Key to the "New Living Room"  Telecompetitor

New streaming video devices research from Nielsen suggests that those devices will play a key role in “the new living room” and can enable brands and ...

Telecompetitor
Tuesday Overnights: Clean Sweep for CBS; 'The Conners' Solid on ABC  Programming Insider

TUESDAY, DECEMBER 11, 2018. Household Rating/Share CBS: 6.3/11, NBC: 3.9/ 7, ABC: 3.3/ 6, CW: 1.4/ 2, Fox: 1.1/ 2. -Percent Change From the Year-Ago ...

Programming Insider
Nielsen Launches Broader Suite of ‘Audience-Buying’ Products  Variety

Nielsen is working to broaden its measurement offerings in the growing field of what is known in the media business as “audience buying.” The company on ...

Variety
Nielsen: Millennials Value Health and CSR  NOSH

If you want to attract and retain millennial shoppers, you need to know what's most valuable to them and how they gather information. Although that can be an ...

NOSH
Fox News Channel tops all of basic cable in November viewership  Fox News

Fox News Channel finished November as the most-watched network in all of basic cable for the 29th straight month, averaging 1.5 total day viewers, according ...

Fox News
Against The Odds, Traditional Television Still Thrives On Thanksgiving  Forbes

Thanksgiving is traditionally a big day for TV viewing, as people watch NFL games and parades. A rundown of the day's big ratings winners.

Forbes
TV stations are getting more data, bigger audiences with end of Nielsen's paper diaries  Current

A long-promised change in how Nielsen measures TV audiences in some markets brings benefits for public stations.

Current
'The thrill is back': Colts see season-high number of Indy households watch Sunday's game on TV  Indianapolis Star

There's hope. There's electricity. The Colts are 6-5 and what seemed implausible at the start of the season -- a playoff appearance -- is now possible.

Indianapolis Star
November ratings results: News Channel 3 thanks viewers for watching  WREG NewsChannel 3

MEMPHIS, Tenn. — WREG-TV News Channel 3, Tribune Broadcasting's Memphis television station, remains viewers' choice for news in the recently-completed ...

WREG NewsChannel 3
Ebiquity Shares Crash On Warning, Gets Approval For Nielsen Deal  Morningstar

LONDON (Alliance News) - Shares in Ebiquity PLC fell almost 25% Thursday after the media and marketing consultancy warned 2018 operating profit will be ...

Morningstar
Syndication Ratings: 'Judge Judy' Again Rules November  Broadcasting & Cable

CBS Television Distribution's Judge Judy, in its 23rd season, ruled syndication in the 2018 November sweep, which ran Oct. 25 to Nov. 21, with a 7.4 live plus ...

Broadcasting & Cable
TV ratings group Nielsen attracts bid interest from Madison Dearborn  Financial Times

Madison Dearborn has joined the pack of buyout firms exploring a bid for all or part of Nielsen, setting the stage for a takeover battle that may reward the US ...

Financial Times
Ratings - Saturday's Broadcast Ratings: Holiday Repeats Put CBS on Top  The Futon Critic

Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am). Here are the highlights of the 10 ad-sustained programs that ...

The Futon Critic
'Rudolph the Red-Nosed Reindeer' Faces Backlash Over Political Correctness  Inside Edition

You may have grown up loving “Rudolph the Red-Nosed Reindeer,” but now the holiday classic is at the center of a political correctness battle. The stop-motion ...

Inside Edition
Female-Led Films Outperform at All Budget Levels, Per Research from Creative Artists Agency and shift7  Business Wire

Leaders in the promotion of inclusion and equity, global entertainment and sports agency Creative Artists Agency (CAA) and tech-forward innovation com.

Business Wire
NFL’s Thanksgiving Day Games See Viewership Gains From 2017  Variety

The NFL feasted on a strong turnout for its Thanksgiving Day games, with all three match-ups posting gains from 2017's comparable telecasts.

Variety
Dir, Research job with Tribune Media - Broadcasting | 382798  mediabistro.com

Dir, Research in Other , Experienced (Non-Manager), Television & Film, Production with Tribune Media - Broadcasting. Apply Today.

mediabistro.com
LBI Media, Inc. Files For Chapter 11  All Access Music Group

LIBERMAN BROADCASTING's LBI MEDIA, INC. has filed voluntary petitions for Chapter 11 bankruptcy reorganization for all of its companies and subsidiaries.

All Access Music Group
How a Palm Harbor man became the go-to costume designer for the WWE's New Day  Tampa Bay Times

Jonathan Davenport has worked on just about every kind of creative endeavor in entertainment, but his most high-profile, and strangest, project yet, might be ...

Tampa Bay Times
Conservatives protest dubbing 'Rudolph the Red-Nosed Reindeer’ as 'seriously problematic' | TheHill  The Hill

HuffPost is facing blowback from conservatives including Donald Trump Jr.

The Hill
NBC Orders Fourth Season of ‘The Good Place’  Broadcasting & Cable

NBC has picked up a fourth season of comedy The Good Place. The number of episodes has not been determined.

Broadcasting & Cable
'Rudolph the Red-Nosed Reindeer', other holiday favorites face backlash over political correctness  WHAS11.com

(INSIDE EDITION) -- You may have grown up loving “Rudolph the Red-Nosed Reindeer,” but now the holiday classic is at the center of a political correctness ...

WHAS11.com
Radio stations embrace older audiences, rather than be millennial-obsessed  Greenfield Daily Reporter

The five stations with the highest market share in the Indianapolis market last month count people 45 or older as a considerable part of their audiences.For the ...

Greenfield Daily Reporter
Midland Daily News "Grocery Giveaway" Official Rules  Midland Daily News

Grocery Give Away Official Rules. 1. GENERAL: No purchase necessary. Making a purchase will not increase your chances of winning. Void where prohibited or ...

Midland Daily News
Will Nielsen Be Sold?  Forbes Now

It's been reported that Elliott Management Corp., an investment firm, has acquired 8.8% of Nielsen Holdings, at an estimated value of $660 million. The hedge ...

Forbes Now
Syndication Ratings: Daylight Saving Time Spurs Season Highs  Broadcasting & Cable

With the November sweep ending and daylight saving time starting, syndies finally picked up the pace with many shows hitting season highs in the week ended ...

Broadcasting & Cable
Finding Neverland Giveaway Official Rules  KTIV

Enter now for your chance to win two tickets to Finding Neverland and dinner at the World Tour Buffet.

KTIV
4 Media Stocks Ready to Continue Their Winning Streak in 2019  Zacks.com

Media stocks in 2019 are likely to benefit from increase in streaming *service* providers, change in business model by traditional companies and focus on ...

Zacks.com
Hybrid IP/Broadcast Data: With Opportunities Come Ethical Concerns  Broadcasting & Cable

For decades, broadcasters have been forced to rely on third parties such as Nielsen Media Research for data on their audiences. Today, data is power.

Broadcasting & Cable
Ellen 12 Days Material Terms  WLWT Cincinnati

ODDS OF WINNING DEPEND UPON THE NUMBER OF ELIGIBLE ENTRIES RECEIVED DURING THE ENTRY PERIOD. THE SWEEPSTAKES ENTRY PERIOD ...

WLWT Cincinnati
Who Gets A Beautiful Worldwide Radio Summit 2019 Industry Award? Cast Your Votes, Now! ...  All Access Music Group

Thousand and thousands of your reader-driven nominations have been finalized and the voting for THE WORLDWIDE RADIO SUMMIT 2019 INDUSTRY ...

All Access Music Group
Proposed TV deal could spell changes for Memphis stations  The Daily Memphian

The television station landscape in Memphis could be changing with Nexstar Media Group's bid to acquire Tribune Media Co. and create the nation's largest TV ...

The Daily Memphian
WDIV-Local 4 is Detroit's top news leader from early evening to late night  WDIV ClickOnDetroit

One day shy of the final November TV sweeps period, WDIV-Local 4 won across nearly all newscasts. WDIV-Local 4 outpaced all other Detroit TV stations by ...

WDIV ClickOnDetroit
OTT Video Viewers Younger, More Engaged 11/30/2018  MediaPost Communications

New research on connected TV and over-the-top video suggests that active platforms users are younger than the audience for traditional linear TV and more ...

MediaPost Communications
Coverage of THE MACY'S THANKSGIVING DAY PARADE Delivers Highest Ratings Since the OSCARS  Broadway World

NBC's coverage of 'The 92nd Macy's Thanksgiving Day Parade®' has delivered the highest metered-market rating for any telecast on the broadcast networks, ...

Broadway World
A Very Kelly Christmas Lights Contest Rules  FOX 29 News Philadelphia

Entrants must be legal Pennsylvania, New Jersey or Delaware residents living within the Fox 29 Designated Market Area (as defined by Nielsen Media ...

FOX 29 News Philadelphia
Mikey Garcia watches highest-rated Thursday night game in NFL history  Premier Boxing Champions

Four-division champion appears at Dallas Cowboys-New Orleans Saints game at AT&T Stadium—the site of his March 16 FOX PPV showdown vs Errol Spence ...

Premier Boxing Champions
Nielsen Holdings PLC (NYSE:NLSN) Shares Sold by Dupont Capital Management Corp  Fairfield Current

Dupont Capital Management Corp reduced its holdings in Nielsen Holdings PLC (NYSE:NLSN) by 46.1% during the 3rd quarter, according to the company in its ...

Fairfield Current
Pinterest's 2019 Health & Wellness Trends Show That Sleep & Rethinking Drinking Are Going To Be Big Next Year  Bustle

As anyone with a pulse will likely affirm, 2018 was a long, long year with zero shortage of things to discuss, from politics to pop culture. With the year winding ...

Bustle
Syndication Ratings: Syndies Mostly Stable as November Sweep Kicks Off  Broadcasting & Cable

Stability was the name of the game in the week ended Nov. 4, which also was the first full week of the November sweep running Oct. 25 to Nov. 21. Talk was the ...

Broadcasting & Cable
Polarizing the network: The most interesting new digital and social media research  Nieman Journalism Lab at Harvard

Editor's note: There's a lot of interesting academic research going on in digital media — but who has time to sift through all those journals and papers?

Nieman Journalism Lab at Harvard
Inside the Beltway: Biden/Romney 2020: It could happen  Washington Times

With his instant name recognition, early-bird polls consistently place former Vice President Joseph R. Biden as the top Democratic contender for president in ...

Washington Times
Syndication Ratings: ‘Judge Judy’ Gains in Otherwise Steady Week  Broadcasting & Cable

At the midpoint of the 2018 November sweep, CBS Television Distribution's Judge Judy led the way by a long shot, adding 3% to a 7.5 live plus same day ...

Broadcasting & Cable
FOX says OSU-Michigan its most-watched regular-season game ever  247Sports

With average viewership of 3,324,000 heading into this weekend's Big Ten and Pac-12 conference championship games, 2018 is the most-watched college ...

247Sports
Ratings - Saturday's Broadcast Ratings: Big Ten Championship Puts FOX on Top  The Futon Critic

Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am). Here are the highlights of the nine ad-sustained programs that ...

The Futon Critic
John Kelly makes final bid to save Kirstjen Nielsen’s job  POLITICO

White House chief of staff John Kelly is fighting to save Kirstjen Nielsen, the Homeland Security chief at whom President Donald Trump has lashed out for the ...

POLITICO
For the second-straight year, Ohio State-Michigan set a Fox viewership record, just one of many strong CFB ratings notes this week  Awful Announcing

Once again, the clash between Ohio State and Michigan has set a record for Fox, with this year's edition jumping 26 percent above last year's record.

Awful Announcing
Piers Morgan to Guest Host 'DailyMailTV'  Broadcasting & Cable

Piers Morgan is guest-hosting CBS Television Distribution's DailyMailTV from New York on Thursday and Friday with host Jesse Palmer out on assignment.

Broadcasting & Cable
EstrellaTV's Premios de la Radio Ranks #1 Regardless of Language In The Los Angeles Market  Associated Press

BURBANK, Calif., Nov. 21, 2018 (GLOBE NEWSWIRE) -- EstrellaTV, the only Spanish-language broadcast network in the U.S. with ratings growth, announced ...

Associated Press
Daily Research News Online no. 26662 - Investor Pushes for Nielsen Sale  Daily Research News Online

Hedge fund Elliott Management Corp has acquired an 8.4% stake in Nielsen Holdings, at an estimated value of $660m, and aims to put pressure on the Nielsen ...

Daily Research News Online
Liberman Leans On Lenders To Keep 'Business As Usual'  Radio & Television Business Report

RBR+TVBR INFOCUS. Some 13 days ago, all appeared to be “business as usual” at a Burbank, Calif.-based multimedia company focused on ...

Radio & Television Business Report
HBO Ends World Championship Boxing Series With Series-Low Rating  BoxingInsider.com

By Jake Donovan The opportunity to fulfill a lifelong dream of headlining his own HBO World Championship Boxing telecast meant everything to Dmitry Bivol.

BoxingInsider.com
Daily Research News Online no. 27128 - Media and Audience Researcher Launches in Ireland  Daily Research News Online

In Dublin, former Nielsen and Ipsos exec Tim Farmer has launched a new business, iSquared, focused on the Irish market and providing support and ...

Daily Research News Online
Daily Research News Online no. 27183 - Final Clearance for AdIntel Sale to Nielsen  Daily Research News Online

The UK's Competition and Markets Authority (CMA) has unconditionally cleared Ebiquity's proposed sale of its Advertising Intelligence business to Nielsen, ...

Daily Research News Online
Norwegian licensees defend rising TV ad spend  iGaming Business

Norway's gambling regulator has defended a rise in television advertising by the country's licensed gaming operators, claiming it is necessary to beat offshore ...

iGaming Business
'The View' Topples 'The Talk' Across the Board During November Sweep  Soap Opera Network

Daytime talk show ratings for the week of the just completed 2018 November Sweep, covering "The View" and "The Talk."

Soap Opera Network
Sandra Oh and Andy Samberg to Co-Host 2019 Golden Globe Awards  ComingSoon.net

The Hollywood Foreign Press Association has announced that Sandra Oh and Andy Samberg will co-host the 76th Annual Golden Globe Awards.

ComingSoon.net
Nielsen cuts 724 jobs in Oldsmar, North Venice  Tampa Bay Business Journal

Nielsen Media Research Inc. plans to lay off 328 workers in Oldsmar and 396 workers in North Venice in May and June. Their jobs are being eliminated ...

Tampa Bay Business Journal
Ratings Roundup: Duke-Gonzaga Finishes Second in Maui Invitational History; Thanksgiving Games Escalate NFL Week 12 Slate  Sports Video Group

Ratings roundup is a rundown of rating news from the past week and is derived from press releases and reports around the industry. In this week's ...

Sports Video Group
Flipkart CEO, Kirstjen Nielsen, Kyrsten Sinema: Broadsheet November 14  Fortune

The Broadsheet, Fortune Most Powerful Women by Kristen Bellstrom and Claire Zillman.

Fortune
Nielsen Consumer Insights (HPOL) Earns News Impact Score of 0.29  PressOracle

Media headlines about Nielsen Consumer Insights (NASDAQ:HPOL) have been trending neutral on Wednesday, according to InfoTrie Sentiment Analysis.

PressOracle
Michigan-Ohio State draws huge TV audience despite blowout score  Crain's Detroit Business

The biggest game generated the biggest TV ratings, but mostly in Ohio. Ohio State's 62-39 college football upset of Michigan drew a 28.7 overnight average ...

Crain's Detroit Business
Disney is losing pay TV subscribers but it has a contingency plan in place  TechSpot

Why it matters: Disney isn't the only company to feel the effects of cord cutting but because ESPN is a part of most cable packages, its performance serves as a ...

TechSpot
Tuesday, November 20, 2018  TALKERS magazine

Minihane Says 'Difference of Opinion' Led to Departure from WEEI, Boston. Appearing on public television outlet WGBH-TV, Boston's “Greater Boston” program ...

TALKERS magazine
Sunday Overnights: Respectable Results for CBS Special 'Garth: Live at Notre Dame!'  Programming Insider

SUNDAY, DECEMBER 2, 2018. Household Rating/Share NBC: 9.3/16, CBS: 5.6/ 9, Fox: 4.9/ 8, ABC: 2.7/ 4, CW: 0.8/ 1 -Percent Change vs. the Year-Ago Week:

Programming Insider
War On Plastic Straws Ranks As 2018's No. 1 Story In 16th Annual Food News Study  PRNewswire

NEW YORK, Dec. 12, 2018 /PRNewswire/ -- For the first time in the 16-year history of the Hunter Public Relations Annual Food News Study, environmental ...

PRNewswire
ESPN Struggles from Cord-Cutting’s Impacts, Bleeds 2-M Customers  Digital TV Life

Sports TV channel, ESPN, has lost its grip of roughly two million US-based customers over the past 12 months. This development is based on the newly ...

Digital TV Life
Friday Overnight Ratings: CBS Wins Each Friday Half-Hour in Households for the Second Consecutive Week  Programming Insider

FRIDAY, NOVEMBER 16, 2018. Nielsen Delay: Pittsburgh has been excluded. Household Rating/Share (55 of top 56 markets) CBS: 5.1/ 9, Fox: 2.8/ 5, ABC: 2.1/ ...

Programming Insider
Shields Opener Draws Peak Audience In Last HBO Boxing Card  BoxingScene.com

Claressa Shields' fight drew the highest ratings during HBO's final boxing broadcast Saturday night. Shields' win against Femke Hermans, the opener of the ...

BoxingScene.com
Nielsen Rallies On News Of New Takeover Scenarios 08/14/2018  MediaPost Communications

Shares of Nielsen stock rallied a bit on Monday on news that an activist investor is amassing shares of the publicly traded company with an eye toward acquiring ...

MediaPost Communications
Top Research Reports for Berkshire Hathaway, JPMorgan & Exxon Mobil  Zacks.com

The Zacks Research Daily presents the best research output of our analyst team. Today's Research Daily features new research reports on 16 major stocks, ...

Zacks.com
Research: Adults interact with media more than 11 hours a day  KGO-TV

New research shows adults spend more time interacting with media than ever before. This includes more than 11 hours a day watching videos, browsing social ...

KGO-TV
New TV Season, Same Sinking Viewing Numbers 11/14/2018  MediaPost Communications

The first full month of the new 2018-2019 TV season showed some old, troubling results: double-digit percentage ratings declines for linear TV networks.

MediaPost Communications
Inside the Beltway: Warmer still: Trump favorability at 48%  Washington Times

President Trump's tenacity in the political and policy arena appears to be paying off. A new American Barometer survey from The Hill released Wednesday finds ...

Washington Times
85 Years of 'Film Journal'  Film Journal

Good things stand the test of time, and as we get ready to close out the year and the 85th year of publication of Film Journal International, we are delighted that ...

Film Journal
'The View' is TV's 4th Most Watched Daytime Talk/News Program  Soap Opera Network

Since the start of the 2018-19 season in September, ABC's "The View" has ranked fourth among all broadcast, syndicated talk and news programs.

Soap Opera Network
Blackstone, H&F weigh bid for Nielsen as club deals re-emerge  PitchBook News & Analysis

Massive club deals were a staple of private equity before the financial crisis. Now, they might be making a comeback.

PitchBook News & Analysis
Fox News tops CNN and MSNBC combined in October cable news ratings | TheHill  The Hill

Fox News topped MSNBC and CNN combined in the cable news ratings race for the month of October, according to Nielsen Media Research.

The Hill
Nielsen releases media tech survey  Research Live

Nielsen has launched MediaTech Trender, a quarterly consumer tracking survey to identify people's perceptions of emerging devices and services that are ...

Research Live
These are the most important media channels to CMOs, according to Nielsen  ITBusiness.ca

A recent survey of 165 American CMOs by media research firm Neilsen confirms that social media and search are king when it comes to allocating today's.

ITBusiness.ca
Digital Media Content Consumption Posts 15% Gain 10/09/2018  MediaPost Communications

Pivotal Media Research analysis of Nielsen August 2018 data shows growth in the consumption of digital *content* on PCs, tablets and mobile handsets of 15% to ...

MediaPost Communications
Americans Are Weirdly Obsessed With Paper Towels  The Atlantic

Other countries swear by brooms, mops, and sponges. The U.S. prefers something more disposable.

The Atlantic
Fox News Channel rated No. 1 in cable news for past 16 years, says Nielsen Media Research  Washington Times

Fox News Channel continues to reign supreme in the cable news realm, rated the top cable news network in both daytime and primetime viewing for the last 65 ...

Washington Times
Daily Research News Online no. 26624 - Nielsen Launches Local Media Impact Measure  Daily Research News Online

Nielsen has launched a solution called 'Local Nielsen Media Impact', using respondent level data to produce in-depth cross-platform analyses for local TV, ...

Daily Research News Online
Nielsen acquires game market data analyst SuperData Research  CNET

Media analyst will use acquisition to strengthen its Nielsen Games and Nielsen Esports market analysts.

CNET
Fox News Steamrolls Cable News Competition With Big Win In May Ratings  Forbes Now

Fox News Channel grew its audience in May as MSNBC saw small declines, and CNN dropped dramatically.

Forbes Now
Fox News ratings beat MSNBC, CNN for 200th consecutive month | TheHill  The Hill

Fox News was the most-watched network on basic cable for the 26th consecutive month in August while also topping its cable news competitors for the 200th ...

The Hill
Hannity delivers No. 1 show on TV with North Korea summit coverage | TheHill  The Hill

Fox News's Sean Hannity delivered the most viewers of any show on broadcast or cable television Monday night, drawing 5.9 million viewers for his broadcast ...

The Hill
 

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Photographs of Jakob Nielsen | Nielsen Norman Group
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Nielsen Media Research Wiki

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC Theatres MAP program) and newspapers. NMR, headquartered in New York City, is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings.