Hasbro Just Trademarked Play-Doh's Smell. Oh, The Memories
- CBS Los Angeles
Even if you haven't touched the pliable modeling toy in years, you probably still remember how it smells. Hasbro
, maker of Play-Doh, has officially trademarked that scent through the United States Patent and Trademark Office, the company announced Friday.
Hasbro trademarks the smell of Play-Doh
Toy manufacturer Hasbro
has officially trademarked the iconic smell of Play-Doh. On Friday the company registered the scent, which they described in a statement as "known and loved by fans around the world", under the US Trademark Office. If you're ...
Smell Familiar? Hasbro Trademarks a Classic Odor
(Newser) – Hasbro
has trademarked the scent of Play-doh. The toy company on Friday announced that the US Patent and Trademark Office has recognized Play-doh's distinctive smell with a registered trademark, something rarely issued for a scent.
Hasbro Has Trademarked the 'Play-Doh Smell'
Sure Play-Doh is fun to roll and shape. But, what's really helped it hold onto it's title as the biggest name in moldable clay is that unmistakeable smell. Now, Hasbro
, owner of the Play-Doh brand, has officially trademarked that unique aroma. The ...
Hasbro adds buyback firepower
- Seeking AlphaHasbro
(HAS +0.5%) announces that its board authorized a new buyback allowance of $500M. The company says at the end of Q1 it had $139.2M available in the current share repurchase authorization. CFO update: "Hasbro
is committed to strategically ...
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Hasbro, Inc. (/ ˈ h æ z b r oʊ /; an abbreviation of its original name, Hassenfeld Brothers) is an American multinational toy and board game company.It is the largest toy maker in the world in terms of stock market value, and third largest with revenues of approximately $5.12 billion.
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Hasbro, Inc. (; an abbreviation of its original name, Hassenfeld Brothers) is an American multinational toy and board game company. It is the largest toy maker in the world in terms of stock market value, and third largest with revenues of approximately $5.12 billion. Hasbro acquired the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others. Among its products are Monopoly, G.I. Joe, Furby, Transformers, Nerf, My Little Pony, and Yo-Kai Watch. The Hasbro brand also spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network. The corporate headquarters is located in Pawtucket, Rhode Island. The majority of its products are manufactured in East Asia.
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